In recent years, the Indian jewelry market has witnessed significant shifts, with established players diversifying their strategies to tap into new consumer segments. One of the most notable moves is the Aditya Birla Group's entry into the jewelry retail sector. This expansion is not just a bold business strategy but also reflects broader economic and societal trends, including the middle-income trap that many emerging economies face. In this blog, we will explore Aditya Birla Group’s jewelry retail ambitions, examine the middle-income trap, and discuss what this all means for the future of both the company and the broader market. **Aditya Birla Group’s Jewelry Retail Foray** The Aditya Birla Group, known for its diverse interests ranging from textiles to metals, has recently made headlines with its entry into the jewelry retail market. The group, leveraging its extensive retail network and brand equity, is positioning itself to compete with established players like Tan...